Amidst the anticipation building up for UFC 299, Dana White, the head honcho of UFC, poured gasoline on the already blazing fire of excitement. As fans gear up to witness the adrenaline-fueled action at the Kaseya Center in Miami, Florida, White dropped some bombshell revelations during a conversation at the Pro Wrestling and MM show.
UFC head honcho said, “Yeah it’s the future. The future of marketing and the future of reaching your fan base is social media and streaming. I mean it is the future and you’re starting to see now. Netflix coming on board with sports. You see YouTube now has sports. You have Amazon now getting involved in sports. Sports is a destination that you have to watch live so all these streaming platforms are starting to realize that. I’m surprised Netflix didn’t get involved in live sports a lot sooner but it’s absolutely a future.”
In a surprising turn of events, White shed light on the shifting landscape of sports broadcasting. With companies like Netflix diving headfirst into live streaming sports events, the dynamics are evolving rapidly. White, a stalwart in the sports industry, emphasized the pivotal role of social media in engaging a wider audience. His words resonated with fervor as he articulated the significance of streaming platforms like Netflix, YouTube, and Amazon venturing into the realm of live sports.
“Last gate was 12 million and we’re creeping up on 14 million for this one. So we broke our own record. We broke the arena record again and the economic impact for Miami last time we came was $47.7 million. So we plan on beating that this year too.”
The announcement of Netflix live-streaming the much-anticipated boxing match between Jake Paul and Mike Tyson sent shockwaves across the boxing world. It marks a historic moment as it’s the first time a boxing match will be aired on an OTT platform. White, known for his candid opinions, expressed his astonishment at Netflix’s late entry into live sports streaming but hailed it as a glimpse into the future.
In a charged atmosphere, White emphasized, “It’s the future. The future of marketing and reaching your fan base is social media and streaming. Netflix coming on board with sports, YouTube and Amazon’s involvement—it’s the dawn of a new era.”
With Jake Paul, the social media sensation turned boxer, gearing up to face the formidable Mike Tyson, the excitement is palpable. White’s enthusiasm for UFC 299 knows no bounds as he anticipates breaking previous records.
The lineup for UFC 299 boasts names like Sean O’Malley, Dustin Poirier, and Michael ‘Venom’ Page, promising an electrifying showdown.
As White revealed staggering figures of anticipated gate receipts and economic impact, the anticipation soared higher. With records being smashed left and right, UFC 299 promises to be an event of epic proportions. The fervor among fans is reaching a fever pitch as they eagerly await the spectacle that awaits them.