“Already Dead” Jake Paul Gets Knocked Out in Promotional Video for New Brand
Jake Paul, the YouTube star turned professional boxer, is making waves not just in the ring but also in the world of personal care products. His new brand, W, an abbreviation for ‘win’, has been gaining significant traction. Launched exclusively at Walmart on June 12th, the brand features body wash, body spray, and antiperspirant deodorant. However, Paul’s latest promotional video has added a dramatic twist to his marketing efforts.
Earlier today, W’s official Instagram account, @itscalledw, released a new promotional video that has quickly gone viral. The video was captioned, “Last week @jakepaul took an L. Today he comes back stronger than ever for the W. Watch what happened.”
In the video, Paul is seen in a boxing ring facing an opponent. He gets knocked out by a powerful right uppercut and appears to wake up at the gates of heaven. There, a deity informs him that he smells funny, to which Paul responds, “Alright, I am already dead, there’s nothing much I can do about it, God.”
This divine encounter ends with the deity commanding Paul to return to Earth and distribute W’s personal care products. Paul then wakes up, punches his opponent twice, and rushes out of the arena with his arms full of W products.
The advertisement has garnered widespread praise in the comments section, with many viewers appreciating the humor and creativity. The video’s success has added to the brand’s momentum, with plans to expand the product line by August. Upcoming products include a 2-in-1 shampoo-conditioner, bar soap, face wash, pomade, and hair gel. Given its growing popularity, W is poised to introduce many more products in the near future.
Inspiration Behind W
Jake Paul recently shared the inspiration behind his personal care brand during an interview with Fortune. A rare trip to CVS a year ago sparked the idea. “I look in the aisles, and I’m like, How does Axe and Old Spice still have 16 feet of shelf space, and are still like the only products available?” Paul explained.
“This aisle looks the same from when I was literally eight years old, buying my first Axe body spray,” he added.
Determined to bring something new to the market, Paul teamed up with business partner Geoffrey Woo and CEO Woodie Hillyard, who has extensive experience in the consumer packaged goods industry.
Paul’s drive to innovate and excel in this venture mirrors his determination in boxing. While his brand has seen a strong start, only time will tell if his products can maintain the same level of success he has achieved in the ring.
Editor’s Perspective
Jake Paul’s foray into the personal care market with W is an intriguing development, showcasing his versatility and business acumen. The promotional video cleverly combines humor and marketing savvy, capturing the audience’s attention and generating buzz. Paul’s ability to leverage his celebrity status and boxing persona to launch a successful brand highlights a smart marketing strategy that could set a new trend in celebrity entrepreneurship.